Out of Print, Maybe, but Not Out of Mind (1)
by David Streitfeld
San Francisco — Books are dead. Long live the book. Even as the universe of printed matter continues to shrivel, the book — or at least some of its best-known features — is showing remarkable staying power online. The idea is apparently embedded so deeply in the collective unconsciousness that no one can bear to leave it behind.
Amazon brags that on its latest e-reader, “the pages are virtually indistinguishable from a physical book.” It recently introduced the Page Flip feature, which mimics the act of skimming. Bookshelves in living rooms may be becoming a thing of the past, but order an e-book from iBooks and Apple promises it “downloads to your bookshelf” immediately. Some functions of physical books that seem to have no digital place are nevertheless being retained. An author’s autograph on a cherished title looked as if it would become a relic. But Apple just applied for a patent to embed autographs in electronic titles. Publishers still commission covers for e-books even though their function — to catch the roving eye in a crowded store — no longer exists. What makes all this activity particularly striking is what is not happening. Some features may be getting a second life online, but efforts to reimagine the core experience of the book have stumbled. Dozens of publishing start-ups tried harnessing social reading apps or multimedia, but few caught on.
Social Books, which let users leave public comments on particular passages and comment on passages selected by others, became Rethink Books and then faltered. Push Pop Press, whose avowed aim was to reimagine the book by mixing text, images, audio, video and interactive graphics, was acquired by Facebook in 2011 and heard from no more. Copia, another highly publicized social reading platform, changed its business model to become a classroom learning tool. The latest to stumble is Small Demons, which explores the interrelationship among books. Users who were struck by the Ziegfeld Follies in The Great Gatsby, for instance, could follow a link to the dancers’ appearance in 67 other books. Small Demons said it would close this month without a new investor. “A lot of these solutions were born out of a programmer’s ability to do something rather than the reader’s enthusiasm for things they need,” said Peter Meyers, author of Breaking the Page, a forthcoming look at the digital transformation of books. “We pursued distractions and called them enhancements.”
[to be continued, click here]
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